Branding
Design Systems
Website Design
Design Systems
Website Design
As a founding member of this tourism agency, I helped implement a clear brand strategy and marketing approach that helped us to grow quickly into an important industry player. The brand uses a distinct palette that draws from the native landscape that surrounds the Hauraki rail trail. The logotype is a nod to the basic geometry of the bicycle and the railway sleepers that were originally laid along the train lines connecting the coast of Kaiaua to Matamata.
