Aera - First Home Fast

Aera is a nimble technology startup helping New Zealanders get into their first home faster with an all-in-one digital solution.
Branding
Campaign Development
Digital Marketing
Helped to launch a new energetic brand identity for this fast-moving startup. Alongside the founder and a witty copywriter, we crafted a bold and effective campaign to launch this new brand in its key target markets. A punchy out-of-home campaign led the effort to introduce the brand with refined design systems and brand voice. Digital marketing and key website updates helped direct new traffic and conversions.
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