Brand Identity
Creative direction
Front-end Website design
UX/UI App design
Crafted a modern brand identity to help this innovative start-up show people what a green economy can look like - one that puts people and the planet ahead of profit. The logo mark is what anchors this project it is a simplified graphic representing the woven Kete, it is angled and balanced, and connects the brand with Te ao Māori and its values. Delivered a brand strategy and systems to ensure a consistent voice across all outputs. The colourful and hopeful brand is implemented on a new website that tells a story of a new green economy.