Hilo Rojo

International charity dedicated to improving the lives of children, women and families in Peru since 2013
Branding
Design Systems
Website Design
A hands-on project working with the founders of a charity dedicated to improving the lives of children, women and families in Peru. After an on-the-ground experience of the work they were doing, we set about updating their brand and website. The brand refresh was led by the thread motif to tell the story of the red thread (hilo rojo) connecting all of their volunteers and fundraisers to the people at the heart of their cause. Simplified design systems that utilise bold colours, modern typography and real-life photography and video content tell a cohesive story. A comprehensive update to their website now means they can communicate the transformational work they are doing and fundraise effectively.
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