Brand Identity
Design System
Website Design
Digital Design
Print Design
A new look brand helped this movement better communicate its vision for New Zealand's largest and most diverse city. The silhouette of Rangitoto remained the anchor for the logo, with the iconic volcanic cone so prominent at the mouth of the Waitematā Harbour, it isn't easy to imagine Tāmaki Makaurau Auckland without it. A new vibrant colour palette and bold type treatment brought a sense of confidence and action to the messaging across the new site. Through a refresh of their website and brand, City Vision energised the base and elected many new City Vision representatives.
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